Taking the important parts of living to assemble cutting-edge homes.

Stoic Homes are an ambitious housing organisation, looking to transform the future of new-builds with their Passivhaus certified builds. Their beautifully designed houses focus on affordability, embodied carbon and a healthy living environment - waving goodbye to over-populated new build complexes with little consideration for who will be living there.

We worked with Stoic to create a brand strategy, values and tone of voice that would help them to launch into the market and build relationships with developers. We started with a workshop to get to the heart of their brand and with plenty of competition out there, it was important to distinguish Stoic’s voice as something that was offering a trustworthy alternative while being a little disruptive.

Working with best friends Nathan and Charles, it was easy to take their passion and apply it to create a powerful tone that told their story. Partnering with designer Made by Mason, we developed the values into a brand and website that’s cutting-edge and adaptable, ready to serve Stoic long into the future. Backed up with articles in Lancashire Life, Stoic was ready to launch - and we can’t wait to see what the future brings for them.